MITSUBISHI INTRODUCES LOW-COST SERVICING

    * 65 to 75 percent savings for new car customers
    * Discount package for first three scheduled services
    * Offer available at all UK Mitsubishi dealers

Mitsubishi is delighted to announce its innovative Mitsubishi Service Plan (MSP).  The new discount service package is being offered to all customers buying a new car from July.

The scheme, which will be available from all UK Mitsubishi dealers, will provide customers with considerable savings for their car’s first three scheduled services, covering up to 3 years or 37,500 miles. The heavily discounted prices will cover labour and standard service parts, with customers only having to pay for any additional work or components that may be required.

The package will be offered to private, business and fleet customers and will cover all Mitsubishi models, except for the current Lancer Evolution IX. Prices for the new Mitsubishi Service Plans, listed below, represent a 65 to 75% saving for customers.

    * i                          £100
    * Colt                      £150
    * Lancer                  £150
    * Grandis                £200
    * Outlander              £200
    * Shogun Sport        £250
    * New Shogun          £250
    * New L200              £250 exc. VAT

“With prices like these we anticipate a very high percentage of take-up for the new service plans, as there’s no doubt that it will save our customers money,” says Lance Bradley, Director of Sales and Marketing. “We are confident that this will result in a high degree of customer satisfaction, as customers will have all the benefits and reassurance of having their servicing done by an official Mitsubishi dealer, along with the potential to have no servicing bills to pay until their car reaches 50,000 miles.”

Customers buying a new car are likely to need little encouragement to sign-up for the discounted service plan at the time of purchase. Alternatively, they can opt into the scheme within 30 days of the vehicle being registered.

Mitsubishi sees this initiative as a way of increasing customer loyalty, with owners returning to their dealer on a regular basis. It will also generate more frequent customer contact and the opportunity to develop long-term relationships.

Besides reducing costs, for the customer the scheme will also mean peace of mind. Their car’s service history will show that it has been serviced on time and by a Mitsubishi dealer, a factor which can add to its residual value and desirability when it’s time to sell. And, if the car is sold in advance of reaching any of the first three services, the scheme is automatically transferred to the new owner.

Further details of Mitsubishi’s new cost-cutting service scheme are available from all UK dealers. Alternatively call: 0845 330 2002, or visit: www.mitsubishi-cars.co.uk