Hi, I’m a grad student and I’m starting my thesis on Mitsubishi’s brand definition. As far as I can remember someone in my family has owned a Mitsubishi. My parents have owned 2 Monteros and I am thinking about buying an EVO.

I’m doing a deep dive on who Mitsubishi drivers are and what their hobbies/ interests are. I hope to eventually use this thesis to get a marketing job with Mitsubishi. With your input I hope to improve the company’s brand image. Please help by answering as many questions as possible and thanks in advance! :liebe011:

1) How old were you when you bought your Mitsubishi vehicle?
2) Which model did you buy? Was it new or used?
3) Which other models were you considering at the time?
4) Why did you choose Mitsubishi?
5) How many and which Mitsubishi models have you previously owned?
6) Where do you live?
7) Do you have a family?
8) What is your gender?
9) What is your occupation?
10) What are your 3 favorite hobbies?
11) What are your 3 favorite types of music you listen to in your Mitsubishi?
12) What are your 3 favorite TV or cable show?
13) Why do you love your Mitsubishi?

I'll fill this out when i get home bro.