QUOTE(Prodigal @ Jul 18 2008, 02:02 AM)
Is it too badly damaged to repair? Wheel repairers do a good job. While you're at it, change their colour to gun metal gray or something to suit your car!
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They are aluminum rims. Aluminum absorbs and disperses heat really well, making it really hard to heat up the rim and make it hot enough to reshape. A majority of heatsinks used in the market are mostly aluminum.
Simply put... it won't be easy to repair it. See if the dealership will do something for you. It might be repairable under warranty... although it's no guarantee.